Engagement Strategies for E-commerce Businesses in the Modern Online World

The engagement of customers on websites should be at the heart e-commerce because driving traffic to a website or platform enhances opportunity for better branding and growth in revenues. Through review literature practical observations various websites, this paper explains increase its benefits companies. For reason, we have summarized several important factors success trends consumer behavior visiting websites. results research are accumulation fundamental strategies recommendations enhance business modern workplace. Electronic commerce (e-commerce) is growing that will most certainly continue grow future. We amid continued e-commerce, which indicates has become more competitive. It mandatory expand companies attract customers, retain them, sales as much possible an ethical sustainable manner. A with means opportunities sell products services accordingly. Due current economy being hurt by Covid-19 coronavirus infection quarantine restrictions, daily use social media, consumers changing their access information online world, particularly through engaging attractive As such, relevant suggestions offered throughout create awareness regarding importance customer c-commerce.